Dr. Bailey’s Miracle Cream Case Study

Paid acquisition strategy, performance monitoring, and optimization for a niche product brand. 

82%

Purchase Conversion Value

+59% 

Increase Website Purchase

37%

Reduction in Cost Per Purchase

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Company Overview

Dr. Bailey’s Miracle Cream is an all-in-one dermatological cream designed for animals. Following its success with horses, Dr. Bailey expanded the audience to household pets, requiring a more targeted marketing strategy to identify the new segment, build brand awareness, and drive online sales while optimizing ad spend.

DR BAILEY’S MIRACLE CREAM

Result

Identified the strongest recurring conversion audience.

Industry

Animal health products

Company size

xxx

Challenge

Seguing into new audience segments required a new approach to drive website purchases.

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STRATEGIC BREAKDOWN

  • Inconsistent/inefficient paid acquisition
  • Inability to predict online sales
  • Could not evaluate ad spend
  • Poor audience visibility
  • Audience-specific strategy
  • Restructured the livestock audience
  • Built a stronger funnel around product page visitors
  • Refreshed the "pet owners" creative set
  • Retargeting
  • Advantage+
  • Optimized Meta purchase performance
  • Funnel adjustments
  • Audience restructuring
  • Conversion tracking
  • Audience segmentation
  • Monthly reporting
  • Performance diagnosis
  • Retargeting reviews
  • Gained data-driven insight on where to focus ad spend
  • Creative recommendations reframed the product for a new audience
  • Clearer visibility into the most valuable audience segments
  • Purchases increased by 31.8%
  • Cost per purchase decreased by 27.78%

Executive Testimonial 

They have gone above and beyond

DR. BAILEY
FOUNDER/CEO
DR. BAILEY'S MIRACLE CREAM

I am incredibly pleased with the work that the Marketing Department has done for Dr. Bailey’s Miracle Cream and Spray. They have gone above and beyond with their content design for my products. Their team has really good taste and the videos and marketing images they produced truly capture the effectiveness and versatility of my products. 

WE PARTNER WITH GROWTH-STAGE COMPANIES THAT ARE PREPARED TO INVEST IN STRUCTURED, SCALABLE MARKETING SYSTEMS

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