For Maille Mustard, we developed five campaigns that showcased the mustard as an essential, premium ingredient in everyday cooking. Each campaign included creating an inspiring post featuring Maille’s Dijon and other mustards in simple yet elegant recipes. The images were shot with warm, inviting backgrounds, using high-quality props and ingredients to create a mouthwatering, yet approachable, atmosphere. We also ensured that each shot included the Maille jar or lid to maintain brand visibility. To highlight the product’s value, we incorporated action shots of the mustard being added to the recipe. The content was carefully planned and shot in different orientations for social media, including Instagram stories and posts.